Liquid Theme Architecture
JSON templates, sections-everywhere.
Custom Shopify 2.0 themes built with modular JSON templates, dynamic sections, and app-block embed targets. Every theme ships with Klaviyo inline forms, ReCharge subscription widgets, and GA4-enhanced e-commerce tracking pre-wired into the data layer.
Hydrogen Headless Storefronts
React on the storefront, Shopify on the backend.
Decoupled storefronts powered by Hydrogen and the Storefront API. Static product pages with ISR revalidation, edge-rendered cart mutations, and a streaming search experience that indexes your full catalog via Algolia or a custom vector backend.
Conversion-Optimized Checkout
Checkout extensibility, not hacky DOM injection.
Shopify Functions for cart and payment customization, Checkout UI extensions for upsells and loyalty prompts, and pixel-level analytics that attribute revenue back to the exact campaign, creative, and landing page variant.