The Problem
A global manufacturing company maintained 6 regional marketing sites on a legacy ColdFusion monolith with a WordPress blog bolted on. Content editors in each region duplicated work because there was no shared content model. SEO suffered from duplicate content penalties. The ColdFusion O&M contract cost $180K/year. Page load times averaged 6 seconds in Asian markets.
Architecture Decision
A Strapi CMS cluster deployed as the single source of truth with region-scoped content types. Each region inherits from a base locale, overriding only the fields that differ (pricing, regulatory disclaimers, local case studies). WPGraphQL serves as a read-through caching proxy for the existing WordPress blog content during a 6-month migration window. Next.js statically generates all 12 locale variants at build time and serves them from Vercel Edge.
Content Federation
A content federation layer normalizes data from Strapi (product pages, landing pages), WordPress via WPGraphQL (blog, news), and a legacy ColdFusion API (spec sheets, MSDS documents). The Next.js getStaticPaths function enumerates every locale-contentType permutation, generating approximately 2,400 static pages at build time with ISR revalidation on a per-content-type interval.
Outcome
Page load times dropped from 6 seconds to 0.4 seconds in Asian markets. Organic traffic increased 41% within 90 days as Google consolidated duplicate content into the new canonical URLs. The $180K/year ColdFusion contract was terminated at month 7. Content editors now publish once and the change propagates to all 6 regions on the next ISR cycle.